Those who have some experience with creation and running websites have probably heard about the term online reputation management. This type of management helps individuals and companies to eliminate or at least reduce the damage caused by negative things published on the internet which are ranked high in the search engine results regarding their company, brand or themselves. In other words, the basic goal is to ensure that companies and individuals look better on the internet. In order to achieve that you should control the internet search results which can bring negative effects for your business and the way potential clients look at you. Just think about it – even after many years of perfect business practices, one negative event can ruin the image about you or your company. One of the best ways to fight against these threats is to use an organized online reputation management strategy.
The key to long term success in online reputation management is a continuous monitoring of all future references and mentioning of the name of your brand on the internet in any context. When you are active on the internet, you will have a much better chance to deal and remove the potentially negative effects. Elimination of websites or posts that contain negative comments about you or your company is difficult and in some cases even impossible. However, by using the right tactics you can make these websites and pages appear lower on the search engine result list. In this way you will be able to minimize the impact from these pages. Now let’s see what you can do.
First of all, you can perform analysis and assessment of the state of your website on the major search engines. Simply type your name or brand in the search engine (Google, Yahoo or Bing) and look at the results. Try to find out what exactly you need to push down and what you want to highlight. Once you know what you want and what you have you can start planning a strategy accordingly. It is also a good idea to set up Google Alerts for your name (term), so you can get emails every time someone mentions your name on the internet.
There is no doubt that social media networks have become a really important part of every company’s marketing and business strategy. So, make sure you create profiles on the most popular social media networks and maintain those profiles in the right way. Many people make the same mistake and create profiles on more than a dozen of networks. Instead of working on quantity focus on quality and create profiles only on the most important social media networks like Facebook, Twitter, Google +, LinkedIn, YouTube, Pinterest and Instagram. Of course, you don’t have to create profiles on all of them, but you should have profiles on at least three platforms.
Few other things that can help you with your online reputation management strategy are: opening blogs, creating a Wikipedia page and crate positive and quality content.
Online reputation management is a process that never stops, so make sure you are active all the time.