Those who have some experience with creation and running websites have probably heard about the term online reputation management. This type of management helps individuals and companies to eliminate or at least reduce the damage caused by negative things published on the internet which are ranked high in the search engine results regarding their company, brand or themselves. In other words, the basic goal is to ensure that companies and individuals look better on the internet. In order to achieve that you should control the internet search results which can bring negative effects for your business and the way potential clients look at you. Just think about it – even after many years of perfect business practices, one negative event can ruin the image about you or your company. One of the best ways to fight against these threats is to use an organized online reputation management strategy.