Time Lost but Reputation Repair Tactics Recovers Situation
Performing a thorough analysis of Michael’s online assets quickly highlighted opportunities that could have been used to remedy the situation. The strategy of Reputation Repair included 3 phases that contributed to restoring clients’ confidence in Michael and growing his business.
PHASE 1: Create Online Social Media Profiles for Michael to directly communicate with his clients.
The first phase began by creating online social media profiles on various platforms such as LinkedIn, Facebook, Twitter and Google+. This strategy created a direct communication channel between Michael and his clients as well as allowed him to provide any counterargument against negative claims.
PHASE 2: Create online content that cited Michael’s business achievements
The second phase included creating articles and press releases citing positive reviews and achievements of Michael and his company in order to suppress the negative articles.
PHASE 3: Create a personal website and other microsites in addition to his business website and redirect potential readers to these sources for information
Understanding that search engines place more emphasis on what others think of your content rather than just having the right keywords the final phase included building a personal website as well as other microsites and then performing link building activities that connected potential readers to these sites.