Case Studies

Date:

Client:www.google.ie

Case Studies

All case studies are based on real stories and actual events

Large Multi-national Corporation hires Reputation Repair’s services to save its Bottom Line

 

The Problem

After many failed attempts to remove a false report slandering this prominent multi-national corporation online character, they finally found a solution in Reputation Repair and were able to recover their reputation and increase sales once again.

The Solution

Large Multi-national Corporation chose Reputation Repair to regain Consumers’ confidence after false negative online posts.

Before working with Reputation Repair this corporation tried several methods to remove the false slander posted on a consumer’s advocacy forum. They tried contacting the owner of the site directly to remove the post but he didn’t comply. They then hired several online experts whom tried amending the situation by creating different online personas of the corporation. But their results were falling short.
This multi-national corporation needed an immediate solution as they were losing sales rapidly due to the malicious slander.
The Director of Sales and Marketing began considering alternative options and eventually discovered Reputation Repair. Although clearly shaken by passed experiences he was confident with the approach outlined for rectifying the situation and was anxious to get this situation resolved. “When your company is hemorrhaging in a big way and you know it’s not because of anything for which you were directly responsible but simply someone’s malevolent idea of fun and nothing else helped, we know we needed to call in a Gladiator,” shares the Director who wished to remain anonymous.

The Outcome

Large Multi-National Corporation attributes it success in Q3 2014 to the efforts of Reputation Repair
The Director of Sales and Marketing credited the boost in sales in Q3 2014 to Reputation Repair’s solutions. After defining a strategy the team at Reputation got to work. Within 24 hours Reputation repair used advanced tracking technology to have the post permanently removed from the forum.
After completing this first stage, Reputation Repair then went to work creating 1000’s of positive web listings and then optimizing to set up a virtual firewall for the corporation to prevent any future negative content from showing up prominently in the search engines.
The Management Team of the Large Multi-national Corporation was finally able to breathe a sigh of relief after months of unsuccessfully combating this situation. As the Director of Sales and Marketing reiterates, “Reputation Repair is definitely the Gladiators you want to hire when fighting an online war. The internet has created a soapbox that allows anyone to say or write anything without any validation needed and this can seriously hurt your bottom line and reputation.”

 


 Financial Consultant Recovers Online Credibility with Reputation Repair’s Assistance

 

The Problem

Michael, a financial consultant, encountered an unfortunate situation where his reputation was in disrepute due to negative press by news agencies and individuals. These allegations were unfair attacks against him that discouraged present and potential clients from working with him which eventually eroded his revenue. After many unsuccessful attempts to rectify the situation he decided to hire the services of Reputation Repair to once again restore his credibility and regain his business integrity.

The Solution

Time Lost but Reputation Repair Tactics Recovers Situation

Performing a thorough analysis of Michael’s online assets quickly highlighted opportunities that could have been used to remedy the situation. The strategy of Reputation Repair included 3 phases that contributed to restoring clients’ confidence in Michael and growing his business.

PHASE 1: Create Online Social Media Profiles for Michael to directly communicate with his clients.
The first phase began by creating online social media profiles on various platforms such as LinkedIn, Facebook, Twitter and Google+. This strategy created a direct communication channel between Michael and his clients as well as allowed him to provide any counterargument against negative claims.

PHASE 2: Create online content that cited Michael’s business achievements
The second phase included creating articles and press releases citing positive reviews and achievements of Michael and his company in order to suppress the negative articles.

PHASE 3: Create a personal website and other microsites in addition to his business website and redirect potential readers to these sources for information
Understanding that search engines place more emphasis on what others think of your content rather than just having the right keywords the final phase included building a personal website as well as other microsites and then performing link building activities that connected potential readers to these sites.

The Outcome

Michael’s Business Returns to profitability after the intervention of Reputation Repair.

Within a few short weeks the negative comments of Michael and his business no longer appeared on Google’s first page. Instead, glowing reviews and content that showcased his positive contribution to his clients gained more prominence with the search engines.
“I cannot tell you how many sleepless nights I suffered because of this unfortunate incident,” Michael shared. “But thanks to Reputation Repair my life and business is back on track. I could not have made this turnaround without their help.”